Our Story

Trackalactic wasn’t born in a boardroom, built for investors or designed around startup buzzwords. It was developed out of necessity — through years of operating real businesses, coordinating complex logistics and solving operational problems in fast-moving environments where reliability mattered.

Before moving full-time into the music and production industry, founder Marty Beaton spent more than a decade operating an electrical contracting business across commercial and operational environments. That foundation in trades, infrastructure and practical problem-solving would later shape the systems-thinking approach behind Trackalactic.

As MGB Backline grew into one of Australia’s leading backline and operational support providers, the complexity behind the scenes grew with it. Coordinating workflows, teams, bookings, assets, communication and operational visibility across a fast-moving business highlighted a recurring problem: most software platforms weren’t built around the realities of how operational businesses actually function.

Existing systems often created fragmentation between teams, information and processes, leading to duplicated handling, reduced visibility and operational friction.

Trackalactic became the answer to that problem.

Originally developed internally within MGB Backline, the platform has been refined through years of real-world commercial use, evolving around workflow coordination, operational oversight, communication flow and business systems designed to help operators centralise information, improve visibility and simplify execution.

Rather than being developed in isolation, Trackalactic has evolved directly alongside live operational environments, real teams and practical business execution.

Today, Trackalactic reflects a broader philosophy around operational systems, infrastructure and business coordination — with a focus on practical outcomes, scalability and long-term operational efficiency.